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Hawthorn has developed a special relationship with Tasmania. Whilst the connection between the Club and its adopted second home has been built over 15 years of playing games in Launceston, it is the Club’s commitment to the Tasmanian community that has endeared it to locals and delivered a record 9,000 Tasmanian members in 2016.

Hawthorn recognises that Tasmania has a unique and engaging culture particular to the island, and its community programs are tailored to ensure that they are relevant and meaningful to a local audience.