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From the president and CEO

We are pleased and privileged to present Hawthorn Football Club’s five-year plan that will steer the Club’s overall operations from 2013-2017, titled all for one.

Over the next five-year period, all for one will lay the foundation for our Club to work as a collective.

It will inspire us to recognise we are in control of our destiny, that we are a team in pursuit of one common cause: the overall sustainability, growth and success of Hawthorn Football Club.

Our vision is to strive to be the Destination Club, where the very best people aspire to join our pursuit of excellence, unity and success.

At the forefront, the overarching purpose of all for one is to play to win, whilst always adhering to our values and Culture. Our strategy is focused on delivering consistent and sustainable top four performances which will provide perennial opportunities for premiership success.

all for one is underpinned by six key strategic pillars which provide the fundamental
framework and delivery of the Club’s objectives.

Within all for one, this organisation will continue to be defined by its people, its strong values and financial independence. We will be resolute in exploring opportunities for further commercial growth.

To our members, corporate partners and fans we will be insistent in delivering your
ultimate sporting entertainment package, exceptional customer service whilst
remaining the family club.

This document is a high level summary of a more detailed strategic plan that will drive the Club over the next five years.

As a Club we are extremely excited about our future. Rest assured we will be relentless in delivering all elements of the all for one business plan, and trust you will enjoy being part of this journey.

Read the club's plans and goals for 2013-2017