Hawthorn’s inaugural VFLW side is “hell-bent” on achieving success in 2018, according to coach Paddy Hill, as it prepares to take on the Bombers in the club’s opening-round clash on Sunday.

Speaking at the side’s season launch event, Hill said there would be no limits on what they could do this season, with their first aim simply to make the competition’s final four.

“We are hell bent on achieving success as a group,” Hill told the crowd.

“We put no limits on what we can achieve this year and have the finals firmly in our sights.

“A tough ask with only four teams of the 13 getting to compete in September, but we believe our best is good enough and we will fight with everything we have to honour this great club.”

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While Hill said that the club had beefed up its coaching, football admin, player welfare and strength and conditioning departments since officially falling under the Hawthorn umbrella, the coach said the side’s success would be measured in far greater terms than wins and losses.

“It is very important though that while we chase on-field success, we must never lose sight of why women’s footy matters.

“While our ladies will be firmly focused on achieving success together, the impact they have in the community cannot be measured in wins and losses.      

“It is for every young girl in the Eastern suburbs with a dream, it is for every young Hawthorn supporter that has been told she cannot fulfill her dream or her passion in life.”

Hawthorn’s VFLW side will kick off season 2018 against Essendon at Windy Hill on Sunday at 1pm.