Radek Sali is the former CEO of Swisse Wellness and a brand visionary who revolutionised the vitamin and supplements product category making it aspirational. Radek pioneered the use of brand ambassadors to promote health and happiness as a way of life and ultimately led Swisse Wellness to become Australia’s largest global wellness company. Swisse was the number 1 natural health brand in Australia and China.
Radek is particularly insightful on building a positive organisational culture and most importantly a workplace place that people love coming too. Under his leadership, Swisse Wellness was for eight years consecutively the world’s fastest growing pharmacy brand. The company sold to Hong Kong listed Biostime for over $1.7 billion, one of the biggest private company transactions in Australian history.
At the end of 2016, Radek moved on from Swisse to build his own investment office where he could continue to live out his dreams, invest in businesses that he felt truly passionate about and have a positive societal impact.
Radek is now the Chairman of Light Warrior and Lightfolk Foundation, having founded the group with Adam Gregory in early 2016. In addition Radek is the Chairman of Food + Wine Victoria and Made By Cow, as well as a Director for Igniting Change, Hydralyte, myDNA, Stratosphere, Wanderlust and member of the LaTrobe Campaign Cabinet and BTeam Australasia.
Radek is also the Chairman and cofounder of the not for profit Lightfolk Foundation, a Director for the charity Igniting Change, a Director of Food and Wine Victoria, a Campaign Cabinet member for Latrobe University and a Director at Hawthorn Football Club and the National Institute of Integrative Medicine.
Under Radek’s leadership, Swisse was awarded Australia’s best private business 2012 and The Best place to work in Australia for 2015 & 2016. Radek was awarded GQ business person of the year in 2012, La Trobe honorary Alumni 2016 and was a Honerary Appointment with Melbourne University (Faculty of Business/Economics) in 2017.