Hawthorn Football Club is delighted to unveil KFC as one of the club’s AFLW Foundation Partners.

Having been a major partner of the men’s program over the past two years, KFC has extended its journey with the brown and gold by investing into the Hawks women’s program, committing to a significant four-year partnership.

As well as the world-famous logo featuring on the beloved brown and gold guernsey and playing shorts, KFC will also support the Hawks AFLW squad in a unique career pathway and player development program across the company’s administrative and operations departments.

Hawthorn CEO Justin Reeves was excited to further the club’s relationship with a highly-valued partner.

“This deal further solidifies Hawthorn’s strong partnership with KFC, who remain global leaders in the restaurant industry, but also significant contributors across both the men’s and women’s sporting landscape,” Reeves said.

“Hawthorn’s values and priorities closely align to those of KFC, with both organisations placing a strong emphasis on equality in sport and throughout the broader community.

“Hawthorn is extremely excited to begin its journey into the women’s competition with KFC as an AFLW Foundation Partner in what is a significant, long-term deal that supports our women’s program both on and off-field.”

Chief Marketing Officer of KFC Australia Kristi Woolrych said KFC was excited to be furthering the partnership.

“KFC has been a big supporter of footy for a long time and an even bigger supporter of the Hawks following our sponsorship of the AFL men’s team last year. We’re over the moon to be able to support the Hawks in reaching new heights by becoming the team's AFLW Foundation Partner,” Woolrych said. 

“We’re thrilled to be teaming up with the club to create their career pathway and development program. This is a new program for both Hawthorn and KFC to be involved in and one we are fully supportive of.

"We're always looking for ways to support the football community further, and we're excited for what the next four years will bring.”

KFC arrived in Australia in 1968 with their first restaurant opening in Guildford, New South Wales. Across decades of operation, KFC Australia has grown to employ more than 34,000 hard-working Australians across their near-700 restaurants throughout the nation.

Each week KFC serves up its finger lickin’ good menu to more than 2 million customers both in-store and delivering to your door. 

Fans can keep their eyes out for some tasty offers to come ahead of Hawthorn’s inaugural AFLW season and throughout the club’s AFLW home games.