Hawthorn today launched their exciting new clash guernsey – the first to be produced by adidas.
The design is inspired by a modern graphic with a unique take on the Hawthorn Football Club heritage. The design process began over a year ago and included close collaboration with the club to bring a new take on the existing guernsey.
Motivated by the elements of an on-field battle and the recent success of the club, the guernsey has been updated with innovative graphics, technical fits and performance fabrics.
It will be worn for the first time during Hawthorn’s Round 6 clash against Greater Western Sydney and again in Round 12 and Round 19.
The guernsey was unveiled ‘piece by piece’ in a treasure hunt across Melbourne this week. Fans were asked to hunt for the pieces of the puzzle, which showed a snapshot of the new guernsey.
Clues were given via the club’s social media channels, with the first fan to find each piece receiving a $500 adidas voucher.
Fans came from far and wide to find the pieces, with one family finding the second piece of the puzzle in under five minutes.
adidas will celebrate the launch of the new guernsey in their Bourke Street store this evening from 5pm. Cyril Rioli will be on hand at the store to sign autographs and greet fans.
The 2015 clash guernsey is available exclusively this week at hawksnestonline.com.au
