Love the game, not the odds

We’re proud to be one of the 400+ sporting clubs across Victoria that says no to sports betting sponsorship. 

While we’re rivals on the field, all 10 Victorian AFL clubs are united in our commitment to protect kids from the promotion of gambling in sport.

Sports betting is changing the way kids see sport. With an average of 374 gambling ads on free-to-air TV a day, it can seem like betting on sport is normal and without risk.  

From TV ads to stadium signage to online ads, it’s no wonder kids don’t remember a time when sport was just sport and gambling wasn’t part of it.

We want to encourage young people to love the game, not the odds.

Visit to find out how your local sporting club can join the Love the Game program. 

O’Brien, K & Iqbal, M 2019, Extent of, and children and young people’s exposure to, gambling advertising in sport and non-sport TV, Victorian Responsible Gambling Foundation, Melbourne.