Hawthorn is proud to unveil its inaugural AFLW Pride Guernsey, to be worn in Rounds 8 and 9 of the AFLW season.
For the design of the guernsey, the club has collaborated with popular supporter group, Hawks Pride.
The colours on the left and right stripes of the guernsey represent the Pride Progress Flag.
The Pride Progress Flag was designed to emphasise inclusion and progression, representing the entire LGBTQIA+ community, including transgender and gender-diverse people and people of colour. The left stripe of the guernsey features the Transgender Flag as well as black and brown stripes while the right stripe of the guernsey features the traditional Pride Flag.
The stripes are unfinished paintbrush strokes. These strokes represent that our story is still being painted in AFLW and in the pride space.
Instead of the traditional Hawthorn logo on the front of the guernsey, the Pride Guernsey will proudly feature the Hawks Pride logo to highlight the important work of the supporter group.
The back of the garment is finished with the words: ‘we believe in inclusion’.
Hawks Pride co-founder Craig Kennedy said the release of the guernsey was a landmark moment in the club’s history.
“The entire Hawks Pride group is really excited to see our AFLW team run out in these amazing Pride Guernseys,” Kennedy said.
“Some of the elements we wanted to include in the design were football as a whole, but also the journey women have had in football.
“A lot of those things align between our community and women in football. You’ll see both of those elements come together and unite on the Hawthorn jumper.”
Hawthorn AFLW Pride Ambassador Catherine Brown said she couldn’t wait to pull on the guernsey.
“I’m really looking forward to representing my community over the next two weeks in these incredible Pride Guernseys,” Brown said.
“It’s really important to us as a playing group that we create a safe and inclusive space for all of our supporters to come and enjoy a game of footy, which is why Pride Round is so significant.
“We hope to see as many Hawks fans as possible in Sydney and back at Frankston the following week to cheer us on in this historic milestone for the club.”
About Hawks Pride
Hawks Pride aims to provide an inclusive LGBTIQ supporter group that welcomes and embraces all members of the community.
The group hosts regular social events, watches games together and connects with the club.
The group was created by three die-hard Hawthorn Football Club fans in 2017. The group welcomes members from diverse sexuality, gender and cultural backgrounds.