Hawthorn is delighted to announce the extension of its AFLW co-major partnership with Nature Valley™.

Having fuelled the Hawks since their inaugural AFLW season, Nature Valley™ has again thrown its support behind the brown and gold as a co-major AFLW partner and official snack bar partner of both Hawthorn’s men’s and women’s programs in a multi-year partnership extension. 

As part of the extension, Nature Valley™ iconic logo will continue to be proudly displayed on the front of Hawthorn’s AFLW guernseys, off-field apparel and match-day signage.

Additionally, savouring samples of delicious Nature Valley™ products will remain a staple for the brown and gold faithful at AFL and AFLW matches, open training sessions and various members and fan activations.

Hawthorn CEO Ash Klein was thrilled to see the partnership strengthen ahead of a highly anticipated AFLW season.

“Hawthorn is proud to extend its partnership with Nature Valley™, who continue to support us through our AFLW journey,” Klein said.

“Nature Valley™ has been a great supporter of AFLW since our inaugural year in the competition and seeing this grow and continue into another chapter is something we are incredibly grateful for.

“Both Hawthorn and Nature Valley™ are committed to fan and consumer connection, which is a major reason why this partnership has flourished and remains strong.

“We thank Nature Valley for their commitment to Hawthorn Football Club as an inaugural AFLW major partner and we can’t wait to have them on board again for the next two seasons under some fresh new faces, including our new senior coach, Daniel Webster.”

Nature Valley™ Head of Snacks Rachel Veltman was delighted to extend the organisation’s partnership with the Hawks. 

“After two years of strong partnership and as a founding partner we’re really excited that we can be extending our partnership with Hawthorn Football Club for a further two years,” Veltman said.

“We’re looking forward to seeing what the team can achieve this year as well as supporting women both on and off the field.”

“As a brand, Nature Valley™ believes in getting equipped for whatever the day throws at you. So, whether it’s busy mornings or just needing a little pick-me-up, Nature Valley™ has your ‘Crunch Time Covered’. We can’t wait to get our brand across more Hawks fans in 2024/25 and beyond.”

Nature Valley™ was established in 1973 with the introduction of granola cereal, quickly creating the world’s first-ever granola bar.

Launching in Australia in 2009, the aim of Nature Valley™ is to connect consumers with the feeling of nature and enjoying their delicious crunchy granola bars while doing this.

Nature Valley™ is proud to have 100% wholegrain oats, no preservatives, and no artificial colours.