Hawthorn is proud to unveil popular premium activewear JAGGAD as its new AFLW apparel partner.
JAGGAD is renowned for its high-quality and stylish garments, created by passionate designers for people who appreciate beauty, simplicity and design in sport and life.
JAGGAD will deliver Hawthorn’s on-field apparel, as well as an extensive off-field range, including a unique JAGGAD x HFC lifestyle range available to members and fans.
The landmark collaboration will see Hawthorn become the only club in the AFL to have specific apparel partners across its AFL and AFLW programs. JAGGAD will also feature prominently across the Club’s digital marketing and hospitality offerings.
JAGGAD’s links to Hawthorn and the broader football community run deep, with the well-liked label owned by Steven Greene, the son of Hawthorn Hall of Famer Russell Greene, and fellow former AFL player, Chris Judd.
Hawthorn Chief Commercial Officer Jo Gilbert said:
“It’s very exciting to announce JAGGAD as our new AFLW apparel partner to be worn by the players in our 2026 NAB AFLW season and beyond,” Gilbert said.
“We are proud to be the first Club in the AFL to launch a custom apparel range for its AFLW program and we are excited about the offerings and upside of this new venture.
“JAGGAD is a brand known for its a stylish and high-quality garments, a fitting collaboration for our AFLW program in which we continue to strive for success.
“With an established Hawthorn connection through owner Steven Greene, it’s an honour to officially welcome the JAGGAD brand to the Hawthorn AFLW family."
JAGGAD CEO Steve Greene, a former Hawthorn player and lifelong Hawks supporter, said the partnership holds deep personal and professional significance.
“Hawthorn has always been a huge part of my life, so partnering with the AFLW program feels incredibly meaningful,” said Greene.
“What makes this partnership special is that it goes beyond traditional sponsorship — it’s about genuinely supporting the players, the club and the women who show up every week to support their team.”
You can shop the supporter wear now at HawksNest and jaggad.com.
The next drop of off-field apparel will be from May.
