Hawthorn and KFC will continue serving up a winning combo for the next five years after extending their long-running partnership.

Since joining Hawthorn in 2021, the much-loved global restaurant giant has continued to strengthen its bond with the brown and gold as Premier Partner, supporting both the Club’s AFL and AFLW programs.

As part of the extension, which takes the partnership into a remarkable 10th year, KFC’s iconic logo will continue to proudly appear on the back of Hawthorn’s AFL and AFLW guernseys, as well as on the front of the Club’s AFLW shorts and across AFLW off-field apparel.

The Hawks faithful will also continue to see a strong KFC presence on AFL and AFLW match days, with members and fans to benefit from several initiatives and exclusive offers, in addition to featuring in the Club’s hospitality offerings.

Hawthorn Chief Commercial Officer Jo Gilbert said:

“We are delighted to extend our long-running partnership with KFC for a further five years.

“Since joining the Hawthorn family in 2021, KFC has played a significant role in supporting the Club’s AFL and AFLW programs, while also helping create fun and memorable experiences and content for our members and fans.

“Hawthorn and KFC are both iconic brands in their own right, and even stronger together. We look forward to building on our shared success and continuing to grow together for another five years.”

KFC Chief Marketing Officer Vanessa Rowed said:

“Hawthorn is an iconic club with a bold future, and we’re thrilled to be backing the brown and gold for another five years.

“Footy has always been a huge part of KFC’s DNA, and our partnership just keeps getting better.”