Hawthorn is thrilled to continue partnership with TAL ahead of the 2026 NAB AFLW Season. 

TAL Australia has extended its commitment to Hawthorn as an Official AFLW Partner for a further three years.

The leading Australian life insurer continues its presence on the Club’s AFLW match-day signage, digital content and marketing initiatives, while maintaining its connection to the Club’s business networking arm, The Hawthorn Network. Player ambassadors will also work closely with TAL to bring the partnership to life.

As part of TAL’s Life Takes Guts platform, the continued partnership will focus on encouraging simple actions that support wellbeing, collective resilience and connection.

Hawthorn CEO Ash Klein said: 

“We are delighted to have the continued support of TAL in 2026 and beyond. With a shared focus on the wellbeing and growth of our people, we are pleased to extend our partnership with TAL for another three years. We look forward to further developing the relationship through involvement in the Club’s player development management program, as well as continuing to see the TAL brand show up across match day and our extensive digital platforms.”

TAL CEO, Fiona Macgregor said:

“AFLW clubs do great work in our communities. Building teamwork and belonging, wellbeing and resilience, and backing football players to shine – that’s something we're proud to support through our partnership with Hawthorn Football Club.”