Hawthorn has ditched clash jumpers for good, according to President Jeff Kennett.

The Hawks have worn a predominately white strip on a handful of occasions since 2008, primarily when playing away against West Coast, Greater Western Sydney, Brisbane and Adelaide.

But they haven't worn them at all this season, and in a letter to supporters that appeared on the club website on Monday, Kennett explained why.

"White is the colour of surrender and at Hawthorn we never surrender. We might get beaten but we fight every match out to the final siren.

"Let's face it, brown and gold does not conflict with any other colours, so we will wear it proudly every game but one," he said.

Among the various clash jumpers worn by the Hawks was the 'Power Rangers' strip of 2015 and 2016, which was roundly panned by older supporters, but which the club claimed was popular among younger fans.

He said the Hawks would continue to wear a special indigenous jumper each season.

The AFL said there was no requirement for the Hawks to wear a white strip and that the one in which they occasionally appear, with a predominantly brown back (with gold numbers), is regarded as their clash jumper. They last wore it against the Western Bulldogs in Round 16.