Hawthorn Football Club is delighted to unveil its new AFL high performance partner, Activated X Performance (AXP) to help the club drive its standards in season 2021 and 2022.

AXP is an Australian sports supplements brand, backed by clinical research and tested to the highest standards. AXP research and develop high quality probiotics and plant-based nutrition products that are designed to help with the physical and mental demands of high-level training and competition.

Hawthorn Physical Performance Manager Luke Boyd says:

“It’s fantastic to partner with an organisation whose values align closely with the club."

“We’re thrilled to have AXP on board as our high performance partner in season 2021 and beyond.”

“Both Hawthorn and AXP are passionate about recovery. Both want to achieve the best results for our athletes, so there is obvious synergy between the two brands.”

These comments were reaffirmed by AXP Founder & CEO Blair Norfolk, who also highlighted the high quality products his company can offer the club and its audiences.

“As the official high performance partner, we’re thrilled to be supporting the Hawks and helping them perform at their best this 2021 season,” Norfolk said.

“Working closely with key Australian athletes, AXP has created a unique range of professional athlete-focused sports performance and recovery products that are all HASTA tested, to meet both WADA and ASADA standards.
“Born out of cutting-edge clinical research, AXP products combine the power of the gut microbiome with optimal plant-based nutrition to deliver a competitive edge to athletes.”

Along with its support of the AFL program, AXP was also recently unveiled as the co-major partner of Hawthorn’s VFLW program for the 2021 season.

For more information about AXP and its products, visit its website here.