Ash Klein was appointed Chief Executive Officer in September 2023. 

Klein stepped into the role after serving as Hawthorn’s Chief Commercial Officer from 2018-2023.

Having held key positions at Collingwood Football Club (General Manager of Partnerships and Sales) and the Australian Grand Prix Corporation (Venue Operations Manager) across the past two decades, Klein carries a wealth of knowledge and experience, whilst possessing strong and widespread relationships throughout the industry.