Hawthorn Football Club is proud to announce an innovative partnership with global comfort and technology company™ Skechers.

Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children and can be found in over 180 countries worldwide.

Skechers will step into the Hawthorn family as a platinum partner, joining the Hawks on their exciting journey as the club’s official footwear partner. 

Hawthorn’s famous brown and gold guernsey will proudly feature the Skechers logo on the front of the neckline. 

Hawthorn CEO Justin Reeves said the innovative collaboration with Skechers will see everyone at the club benefit, including the club’s valued membership base.

“We are delighted to be treading on our path to success with Skechers, with their extensive range that has something for everyone,” Reeves said. 

“With a distinct focus on comfort and high performance, Skechers is a global leader in the industry with a record $6.2b in sales last year and, like Hawthorn, prides itself on excellence. 

“We are proud to be wearing Skechers in 2023 and the seasons beyond, and I’m sure our members will also be looking forward to some exciting offers to come.”

Skechers designs, develops and markets more than 3,000 styles for men, women and children with the company offering two distinct footwear categories: a lifestyle division and a performance division.

In Australia and New Zealand, the brand is distributed by Accent Group (AX1) and there are currently 130 plus Skechers stores, a Skechers digital store and over 600 plus Skechers wholesale accounts where the brand can be found in Australia.

Accent Group Divisional CEO of Skechers Matt Hapgood was thrilled for the Skechers brand to be joining Hawthorn on its journey. 

“We have long admired the Hawthorn Football Club and see a lot of similarities in what makes Skechers such a popular and trusted brand,” Hapgood said. 

“With Skechers’ comfort and performance options, I’m sure everyone at Hawthorn, including members and fans, will be delighted to be decked out in our diverse and award-winning range. 

“We look forward to our long-term partnership with the Hawks and can’t wait to see what the future holds.”