Hawthorn has announced a new partnership with global movement leader CorePlus, joining as the Club’s Official Movement Partner.
As part of the long-term collaboration, CorePlus has facilitated exclusive offerings in the Club’s specialised purpose-built Pilates studio at Hawthorn's Dingley headquarters, the Kennedy Community Centre.
The partnership will ensure the specialised pilates studio is fitted with CorePlus premium reformer beds, mats, and mobility equipment, helping enhance performance, support recovery, and strengthen overall wellbeing of all participants.
In addition to this and a much-loved perk for staff, CorePlus’ team of expert instructors will lead bespoke sessions each week for administration staff, with a key focus on strength, mobility, and mindfulness throughout the year.
To kick the season off, Hawthorn members can take advantage of an exclusive 20 per cent discount on CorePlus Class Packs by entering the code HAWTHORNFC at checkout in the CorePlus app.
This special member offer is for one use per customer only and for exclusively for in-app Class Pack purchases made between 1–31 March 2026.
Hawthorn CEO Ash Klein said:
“On behalf of the Club, I’d like to welcome CorePlus to the Hawthorn family as our Official Movement Partner.
“We are very excited about CorePlus helping elevate our purpose-built Pilates space, with access to the highest-quality equipment and industry-leading instructors for staff.
“This collaboration will help improve the wellbeing of all within the KCC and ensure our people can be the best versions of themselves and thrive in our new high-performance environment.”
CorePlus Founder & Managing Director Mike King said:
“Movement has always been at the heart of who we are – building strength, clarity, connection, and a true sense of belonging.
"Partnering with Hawthorn is an incredible opportunity to share that philosophy with a team that values performance and purpose in equal measure, both on and off the field.
“We’re so proud to bring the CorePlus experience to the Kennedy Community Centre and to complement the Hawks’ approach to movement and wellbeing.”
