In a perfect pairing of elite performance and world-class coffee culture, Hawthorn Football Club and specialty coffee pioneers ST. ALi have officially joined forces.

This exciting new multi-year partnership brings together two iconic Melbourne brands dedicated to excellence. 

ST. ALi will step into the role of the Hawks’ Official Coffee Partner, ensuring the Club’s elite athletes, staff, and thousands of visitors are fueled by the very best.

The partnership will come to life at Hawthorn’s state-of-the-art new home, the Kennedy Community Centre, where ST. ALi will operate in the Club’s custom-built cafe space operated by Curtis Stone Events.

From morning training sessions to community match days, professional baristas will be serving ST. ALi’s signature specialty blends to players, administration, and the wider Hawthorn community on training and match days.

Both Hawthorn and ST. ALi share a deep-rooted connection to Melbourne's vibrant culture, built on a foundation of innovation, community spirit, and a relentless pursuit of being the best in their respective fields. 

Hawthorn CCO Jo Gilbert said: 

"When you think of Melbourne, you think of world-class football and unmatched coffee. This partnership seamlessly blends both. 

"As we transition into our incredible new home at the Kennedy Community Centre, we are committed to ensuring the amenities reflect our premium vision. 

“ST. ALi is an industry leader, and we are thrilled to have them fueling our players, staff, and fans."

ST. ALi CEO Lachlan Ward said:

“Great coffee has a special way of bringing people together, and we’re proud to officially partner with Hawthorn Football Club.

“At ST. ALi, we want to be where culture and coffee meet, and as one of Australia’s most iconic sports, there’s no better place than supporting an elite footy team in our home town.”