Hawthorn and Nature Valley are set to continue their highly successful collaboration, after putting pen to paper on a new multi-year partnership extension.
Having supported the Hawks since day one as a foundational AFLW partner, Nature Valley will continue its position as a Major Partner of the club’s AFLW team for a further two years, as it prepares to launch into the NAB AFLW 2026 season later this month.
Known and loved by members and fans, Nature Valley’s prominent logo will retain its place on the front of the famous brown and gold AFLW guernsey, as well as appearing on the AFLW Hawks’ training and off-field apparel.
Further opportunities for the Hawthorn faithful to snack on Nature Valley’s delicious and nutritious offerings will be up for grabs across our AFLW games, including exciting digital marketing campaigns and player ambassadorships.
Hawthorn Chief Commercial Officer Jo Gilbert said:
“Having supported us since day one of our AFLW journey, we are delighted to continue our Major Partnership with Nature Valley for a further two seasons. Continued support such as this from our partners for our W program is invaluable both on and off the field.
“The many free tasting opportunities from Nature Valley’s delicious range continues to be a major highlight for our members and fans on game day”.
“With their logo remaining on the front of our AFLW guernsey, we thank Nature Valley for its ongoing support and look forward to the next few seasons together.”
General Mills Marketing Director, Surini Perera, said:
“Nature Valley is thrilled to continue its partnership with the Hawthorn Football Club and be part of another exciting AFLW season with the Hawks community.
“Nature Valley is all about helping people feel prepared for their next adventure, whether that’s a big day out, exploring the outdoors, or cheering on your team from the sidelines. Our partnership with Hawthorn reflects that shared passion for embracing new challenges and creating memorable moments.
“We’re looking forward to another season of connecting with Hawks fans and celebrating the continued growth and success of AFLW.”
