Hawthorn is toasting a history-making milestone in 2026, after the club surged past 90,000 members for the very first time.  

The special moment has set the stage this weekend for a blockbuster Saturday night at the MCG, with the Hawks faithful urged to turn out in force against Collingwood to revel in the incredible achievement. 

The loyal support from the brown and gold believers has reached new heights this season, with strong attendances across the club’s home games at the MCG, Marvel Stadium, and UTAS Stadium, as well as on the road outside of Victoria.  

Notably, the Hawks welcomed their third-highest home crowd in club history this year in Round 4, as 84,712 members and fans witnessed a breathtaking one-point win over the Cats on Easter Monday.  

The amazing member milestone comes just weeks ahead of the AFL Hawks kicking off their third consecutive finals campaign, while the AFLW Hawks prepare to embark upon a historic first season hosting games at the Kennedy Community Centre. 

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Hawthorn President Andy Gowers said:  

“We are incredibly proud to be surpassing 90,000 members for the first time – this is a significant milestone in Hawthorn’s history.  

“On behalf of the club, I’d like to acknowledge and sincerely thank every single Hawthorn member that has contributed to this achievement – you are an integral part of our football club.  

“As we reach a critical juncture of the season, the loyal support from our members will be crucial to our upcoming AFL finals campaign, so too for our historic first season hosting home games at the Kennedy Community Centre for our AFLW Hawks.”  

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Hawthorn Chief Executive Officer Ash Klein said: 

“Every Hawthorn member continues to play a critical role in our success as a football club; we exist to make them proud.  

“What better occasion to celebrate this amazing milestone than the MCG this Saturday night as we host Collingwood in a massive home game – let’s paint the stands brown and gold and make it an unforgettable evening.  

“As a way of giving back to the Hawthorn faithful who have given us so much, there will be several member giveaways during the week to thank our passionate, loyal members, including at Saturday night’s blockbuster match against Collingwood.” 

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Doing it OUR WAY

In 2026, we're doing it OUR WAY. Paving a historic path to host our games at the Kennedy Community Centre, OUR WAY. Continuing to commit to the relentless hard work to get us where we want to go, OUR WAY. Honouring those who have come before us and embracing our exciting future, OUR WAY. And always playing with the energy and passion to make the Hawks faithful proud, OUR WAY. To all the brown and gold believers - join us, and let's do it OUR WAY.