Hawthorn’s membership base is officially 81,130 strong.

The club set a new record this week, surpassing last year’s total of 81,017 passionate members.

The announcement sees Hawthorn become the only AFL club to have set a new membership record for 13 consecutive years – a feat that CEO Justin Reeves says the club is incredibly proud of.

“We want to extend our sincerest thanks to each and every one of our proud, passionate members for helping us reach this milestone,” Reeves said.

“To have 81,130 proud, passionate members is an amazing achievement, and certainly one we don’t take for granted.

“To set a new record for 13 years straight is a testament to the loyalty of our fan base and the hard work of our staff.

“Our membership base continues to play a pivotal role as we pursue success both on and off the field.

“With the unwavering support of the Hawthorn army, we are on the right track to reaching our five-year strategic plan target of 100,000 members by 2022.