Hawthorn Football Club has recorded a net operating surplus of $2.15 million ($2,150,210) for the financial year ending 31 October 2019. 

Hawthorn President Jeff Kennett said the club is proud of its long-term stability and attributed the club’s ongoing success to its very loyal membership base, strong commercial partnerships and a commitment to innovation within the club. 

“Our loyal members, supporters and corporate partners have been an integral part of the club’s continued success”, said Kennett.

“The club celebrated a record membership tally for the 13th consecutive season in 2019 with 81,211 members a part of the Hawthorn family. This achievement would not be possible without our 9,564 Tasmanian members who also set a membership record for the state.

“The club continued to focus on taking an innovative approach to its operations while increasing our investment and engagement in the community. Our community footprint increased as we strengthened our focus on our programs and partnerships in the areas of Indigenous engagement, mental health and social inclusion.

Hawthorn CEO Justin Reeves thanked Hawthorn’s many supporters for their contribution to the club’s ongoing success.  

“In a challenging year commercially due to our fixture, we are very thankful to our members, supporters and commercial partners for their assistance in our continued growth across all areas of the business.

“A strong balance sheet provides the club with the capacity to continue to grow as we move towards commencing work on the most transformational project in our history, the Kennedy Community Centre. We are optimistic that with the backing of the entire Hawthorn family, we can take significant steps in realising our vision whilst staying focused on what we need to achieve year-to-year.” 


Key points of the report include:

 Club net operating surplus of $2.15 million ($2,150,210) for the year ending 31 October 2019

 Achieved a record membership tally for the 13th consecutive season; 81,211 (2018: 81,017), including 9,564 Tasmanian members; a record membership tally for Tasmania.

 Crowd attendances averaged 40,879 across seven Melbourne home games in 2019. Season highlights included the Easter Monday clash against Geelong (66,347) and the inaugural Emergency Services Match against Collingwood (66,407). Strong Tasmanian attendances in Rounds 17 and 19 resulted in an overall 2019 aggregate attendance of 55,688 – the highest attendance in Tasmania since 2012.

 Hawthorn’s consolidated net asset position increased to $56.5m, up from $51.6m in 2018.

 The club recorded gross revenues of $76,199,406 (consolidated) and $54,779,960 (club).


The 117th Annual General Meeting of Hawthorn Football Club Limited (“club”) will be held at the Hawthorn Arts Centre, 360 Burwood Rd, Hawthorn 3122 on Tuesday 10 December, 2019. The meeting will commence at 6:30pm.