2025 marked a milestone year for the club as we celebrated 100 years since we joined the VFL/AFL competition. 

Experience a wonderful trip down memory lane with some of Hawthorn's greats via our 100-year celebration video.

Inspired by the design from 1925, our commemorative logo included the iconic HFC monogram which was replicated for our 2025 version as we payed homage to our rich and storied history. Click the 🔗 link for more information.

Explore the history pages of Hawthorn Football Club, for old photos, stories, stats, and more, including details on visiting our remarkable Hawthorn Museum. 

Hawthorn's 13 Premiership Cups travelled around Australia during our 2025 AFL season.

Relive the club's incredible pre-match celebration at our Round 8 Centenary Match at the MCG, as broadcast on Channel 7.

Hawthorn, in collaboration with apparel partner ISC, released a 100-year range of on-field and off-field apparel for the club's historic 2025 season.

Mitchell & Ness also jumped on board the celebrations with an exclusive 100-year range of casual gear.

🟡 Did you know that Hawthorn has had many nicknames? We've been called the Mayblooms, Canaries, and Mustard Pots!
 
🟡 The club experimented with their team colours initially, with our guernsey once being navy blue! ...then black with a red sash, followed by gold with a blue ‘V’ before landing on the iconic brown and gold that we all love.
 
🟡 We are very proud that Hawthorn is the only club to have an accredited museum in the AFL, (find more information here).

🟡 It wasn't until 1943 that Hawthorn became ‘the Hawks’. 
 
🟡 Hawthorn has had five home grounds, beginning with Glenferrie Oval (1906-1974), Princes Park, (1975-199), Waverley Park (1990-1999), MCG (2000 on), Tassie UTAS (1991 on) 
 
🟡 What year were the vertical stripes adopted? 1950.