Hawthorn is delighted to unveil V Energy as the Club’s Official Energy Drink Partner.

As part of the new collaboration, Hawks members and fans will see V Energy brought to life across the Club’s highly entertaining social media channels, while bold V Energy branding will feature prominently on game days.

V Energy will also power the fan experience at AFL and AFLW matches, delivering fun and innovative activations across the concourse.

Packed with great-tasting flavours and a revitalising boost, V Energy is made for those ready to step towards their full potential and let their personality shine.

Hawks on the move with CorePlus

Hawthorn CEO Ash Klein said:

“We are excited to welcome V Energy to the brown and gold family as our Official Energy Drink Partner.

“Like V Energy, Hawthorn prides itself on being a vibrant and bold organisation in the bid to reach our full potential.

“Through integrated social content, match-day signage and engaging fan activations, V Energy will help fuel our club as we build towards an exciting 2026 season.”

V Energy Partnerships Lead Paddy Bell said:

“Footy is one of the greatest stages for energy in this country — from the players on the field to the fans cheering on from the stadium, or the couch.

"Hawthorn is a club with a proud history, a passionate fan base and a clear focus on the future, which makes this partnership a natural fit for V.

"Partnering with Hawthorn allows V Energy to activate the best bits of the game and connect with supporters in ways that feel authentic, expressive and undeniably footy.”