Due to exceedingly high demand, the Essendon Football Club in association with the AFL and MCC have declared Hawthorn's Round 1 blockbuster against Essendon on Friday 13 March as fully ticketed.

As this match is a Member Replacement Game, all members with General Admission access wishing to attend must now upgrade to a ticket via Ticketek using their membership barcode number to obtain entry.

Members with General Admission access will not be able to scan in using their digital or physical cards.

Replacement game reserved seat holders (incl. Lethal and Legends Club members) can still redeem a $0 reserved seat using their membership barcode number. These reserved seats must be redeemed by Friday 6 March.

FOR MORE INFORMATION, HEAD TO HAWTHORN'S TICKETING HUB

The Round 1 ticketed designation by the AFL comes amid an overwhelming wave of interest and excitement for the season ahead.

With plenty more opportunities to catch the Hawks in prime time across the year, make sure you jump on board as a member today to ensure you don't miss a moment of the action!