Hawthorn Football Club and AIA Australia are excited to announce an exciting new partnership which will see AIA Australia become the club’s official life, health and wellbeing partner.

Both Hawthorn and AIA Australia are committed to Hawthorn members and the partnership will provide Hawthorn supporters with important tools to improve their health and wellbeing.

AIA Australia is a life and health insurer with over 47 years of experience, offering a range of products that protect the financial, physical and mental health and wellbeing of more than 3.8 million Australians. 

As part of the partnership, Hawthorn members that sign up to AIA Health Insurance receive up to $400 in Hawthorn credit which members can use towards memberships, merchandise or club events.

Hawthorn CEO Justin Reeves said the partnership reinforced Hawthorn’s commitment to its members. 

“The alignment between our values made the decision to partner with AIA a really easy one,” said Reeves.

“Our members are the lifeblood of our club and we want to support their wellbeing and assist our members in living long and healthy lives.

“We look forward to seeing this partnership go from strength to strength over the coming years.”

CEO and Managing Director of AIA Australia and New Zealand, Damien Mu echoed these comments. 

“At AIA, we are committed to helping Aussies lead healthier, longer, better lives. We want to provide people with the opportunity to take small steps to improve their own health, which can have a big impact over time,” said Mu. 

“We know how much Hawks’ fans love their club, and we are so excited to show our support to Hawthorn, and to be able to engage with members and fans on their health and wellbeing. Our AIA Vitality will be a big part of that.” 

AIA Vitality is AIA’s global science-backed health and wellbeing program that supports and incentivises members to understand and improve their health and be financially rewarded for doing so. The program is available to all AIA Australia Health Insurance customers.

As part of the partnership, Hawthorn members and fans that sign up to AIA Health receive up to $400 in Hawthorn club-wide credit which can spend on Hawks membership, merchandise, events or hospitality.*

*Terms and conditions apply.