Hawthorn is proud to launch its 2025 AFL Indigenous Guernsey, which celebrates 100 years of First Nations history since the club's entry into the VFL/AFL.
Designed by proud Noongar and Yamatji man and Hawthorn's Indigenous Player Development Manager Jamie Bennell, this special guernsey will be worn in Sir Doug Nicholls Round against Gold Coast at TIO Stadium on Thursday 15 May (brown version) and against Brisbane at the MCG on Saturday 24 May (gold version).
The club will also proudly don the gold version of the guernsey in Round 17 against St Kilda at Marvel Stadium to celebrate NAIDOC Week.
Bennell's design is centered around the Hawk in the middle of the guernsey, which symbolises power and strength with an eye for hunting down prey and protecting its nest.
The Hawk is landing on the players that represent the brown and gold each game, surrounded by the entire playing list as well as coaches and staff.
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Replicating the left side of the traditional Hawthorn stripe are 13 stars which represent each premiership, while the right stripe encapsulates the progression of the club's five AFL home grounds since 1925 (Glenferrie Oval, Princes Park, Waverley Park, UTAS Stadium and the MCG).
At the core of the guernsey is the club's 'nest', representing Hawthorn's 'family club' mantra.
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The nest is surrounded by the club's wider community, volunteers, members and fans who make the Hawks whole.
Finally, at the back of the guernsey is the club's 100-year centenary logo, continuing the celebrations of Hawthorn's special milestone.
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"I wanted to pay tribute to the 100 years that we are celebrating at Hawthorn this year," Bennell said when speaking about the design.
"To put 100 years into a jumper is not possible, so I tried to take little aspects from the 100 years and bring the members along as well as share it with everyone.
"I never thought I could be artistic, but the club asked me the question and I couldn't say no.
"It was a big challenge, but something I really enjoyed doing."
CLICK HERE TO GET YOUR HANDS ON THE HAWKS' 2025 INDIGENOUS GUERNSEY
