Hawthorn is joining forces with the Transport Accident Commission (TAC) to shine a light on road safety ahead of the club’s Round 20 blockbuster match against Carlton at the MCG.  

The Hawks are partnering with TAC to promote the 2025 AFL Victoria Road Safety Round between July 24-27, in line with Round 20 of the Toyota AFL Premiership Season.

Hawthorn will open the round on Thursday 24 July against the Blues in what is set to be an important match both on and off the field, as the Hawks band together with the TAC to help reduce road trauma.

Key game-day activations and digital campaigns will form part of the match-day partnership with Hawthorn players wearing armbands at training in honour of the many lives lost on Victorian roads each year.

Hawthorn CEO Ash Klein said:

“Road safety continues to be one of the most important issues in our society, partnering with the TAC will enable us to maximise our opportunities to raise awareness of safe driving behaviours on one of the biggest stages in the country, the MCG, for our Round 20 match against Carlton.

“As always, we urge everyone in the Hawthorn family to take care on the roads at all times, especially when it comes to speeding, which is a major contributor to road trauma across Victoria.”

TAC Head of Community Jacqui Sampson said:

“We’re proud to partner with the Hawthorn Football Club for Road Safety Round to promote safe driving behaviour. 

“It is up to all of us to keep ourselves, and others, safe on the roads – so we’re calling on footy fans to put safety first and slow down when they’re behind the wheel.

“Just like on the field, one small decision can have a big impact, so let’s band together to make sure everyone gets home safely.”

Hear from Head of Coaching Performance & Development Brett Ratten on his connection to TAC Road Safety Round:

The Transport Accident Commission (TAC) is a Victorian Government-owned organisation that provides support and compensation to people injured in transport accidents, regardless of who was at fault. Its main role is to fund treatment, rehabilitation, and income support for people injured in road accidents in Victoria. The TAC is also well known for its impactful road safety campaigns aimed at reducing road trauma in Victoria, including messages around speeding, drink-driving, and seatbelt use